DX Promo Manager BCCA

Описание вакансии

Own Promo Strategy & Commercial Integration

• Define and lead the promotional strategy across OT, TT, AFH, and E-commerce channels.

• Own promotional budget planning in partnership with Revenue Growth Management and ensure alignment with commercial priorities and AOP commitments.

• Ensure promotional plans are fully aligned with customer strategies, Marketing calendars, innovation launches, and Demand Acceleration priorities.

• Partner closely with DX Planning to embed promotional opportunities and risks into the growth agenda.

Build Promo Governance & Operating Model

• Establish and govern the end-to-end promotional management process across BCCA.

• Define clear ownership, decision rights, and ways of working between DX Promo, RGM, Sales Finance, Sales, Marketing, Supply Chain, IBP, and DX Planning.

• Implement governance standards, planning routines, and performance reviews that improve promotional decision-making, accountability, and business outcomes.

Drive Promo Planning, Execution Excellence & Performance

• Own the promotional calendar across customers, channels, and key promotional levers.

• Work in close collaboration with the Business Development team to manage and monitor the timely launch of promotional campaigns in digital systems, ensuring accurate execution across customers and sales channels.

• Lead the monthly promotional re-planning cycle, incorporating business performance, supply constraints, customer requirements, and market dynamics.

• Monitor promotional execution and in-flight performance against agreed plans and standards, identifying risks, compliance gaps, and corrective actions.

• Partner with Sales teams on competitive promotional monitoring and ensure insights are reflected in future plans.

Build Promo Excellence Capability

• Lead post-promotion evaluation and embed learnings into future planning cycles.

• Develop Promo Excellence standards, playbooks, and channel-specific guidelines for commercial teams.

• Drive continuous improvement of promotional effectiveness, execution quality, and trade investment ROI.

• Lead and develop the DX Promo team while fostering a culture of accountability, collaboration, and performance excellence.

Success Measures

Business Impact

• AOP delivery support through effective promotional planning, execution, and optimization.

• Improved promotional ROI and trade investment effectiveness.

• Realization of promotional growth opportunities and mitigation of commercial risks.

• Incremental Net Revenue generated through optimized promotional investments and actions.

Capability & Process Development

• Successful establishment of the DX Promo capability across BCCA.

• Adoption of Promo Governance, standards, and ways of working across markets.

• Effective integration of DX Promo into AOP, SOP, SOE, and Demand Acceleration processes.

• Implementation of channel-specific promotional strategies and Promo Excellence standards across OT, TT, AFH, and E-commerce.

Organizational Impact

• Clear ownership and accountability model across DX Promo, RGM, Sales Finance, and Sales.

• Enhanced cross-functional alignment and decision-making effectiveness.

• Adoption of Promo Excellence standards and best practices across BCCA markets.

• Strong DX Promo–DX Planning partnership, ensuring promotional levers are fully embedded into growth delivery and Risks & Opportunities management.

• Higher education in Economics, Business, Finance, Marketing, or a related field.

• Minimum 5 years of FMCG experience across Commercial Planning, Revenue Growth Management, Sales Finance, Trade Marketing, Category Management, Commercial Excellence, or related functions.

• At least 2 years of people management experience.

• Strong understanding of promotional management, trade investment optimization, commercial planning, and business performance drivers.

• Proven track record of building processes and cross-functional ways of working in complex organizations.

• Strong analytical and commercial acumen with the ability to translate insights into business actions and recommendations.

• Excellent stakeholder management and influencing skills, with experience working across senior cross-functional teams.

• Advanced Excel and PowerPoint skills; experience with analytical and reporting tools (e.g., Power BI) is a plus.

• English proficiency at Upper-Intermediate level or higher.

• Work in an international company with well-developed corporate values and standards.
• Official employment as part of the company’s staff.
• Stable salary with annual salary increases based on performance results.
• Extended benefits package - medical insurance, life insurance, and mobile phone compensation.
• Corporate training opportunities.

Метки

О компании «Pepsico Беларусь»