Web Conversion Product Manager

Описание вакансии

компания "тогл софт / toggle"

toggle is a product company building esim and vpn solutions for global connectivity across all major platforms, including mobile, desktop, and tv.

role overview

responsibilities

on-site conversion

• homepage and plan/purchase pages — structure, positioning, a/b testing;

• post-purchase app install funnel for esim buyers.

content infrastructure

• cms for the site — pages, articles, and help center content updаtеin real time, without engineering involvement;

• help center page structure — lead support is the customer and fills it with content; you build and own the page and the cms behind it.

campaign page integration

• turning validated growth manager landing pages (tested on separate domains for google/facebook/influencer traffic) into permanent structural pages on the main site.

account layer

• personal cabinet — kept in parity with mobile app functionality as the app team ships it (not original design);

• build and a/b test on-site sales pages, including the homepage;

• own the purchase app install funnel for esim buyers;

• build and maintain the cms, including the help center page, so content updates in real time without engineering;

• partner with growth manager to turn validated campaign landing pages into permanent site pages;

• keep the personal cabinet in parity with mobile app functionality;

• work day-to-day with the web designer and seo specialist;

• coordinate with the mobile product team so releases move in lockstep;

• own conversion rate (cr) as the core site metric;

• write prds with a clear definition of ready and definition of done;

• report on web metrics weekly: traffic, conversion, app-install handoff rate.

key metrics:

• website conversion rate (visit purchase / install);

• purchase app install handoff rate.

what we expect from you

• 2+ years as pm or analyst on a web product;

• built dozens of landing pages across different niches and verticals — sharp instinct for what drives action (install or purchase) in different contexts;

• strong understanding of conversion funnels and web analytics;

• hands-on experience with ga4, hotjar, or equivalents;

• hands-on experience implementing and running a cms (webflow, wordpress, or equivalent);

• able to write prds and hold the line on definition of ready before work starts and definition of done before accepting results;

• seo understanding at a strategy level (not execution — seo specialist implements);

• english — b2+.

soft skills:

• thinks from the user, not from technical constraints;

• holds multiple workstreams simultaneously without dropping context;

• prioritizes ruthlessly in a resource-constrained environment;

• communicates clearly with both technical and non-technical stakeholders.

nice to have:

• experience launching a product in western markets;

• travel tech, telecom, or subscription product background;

• cro (conversion rate optimization) experience;

• localization and multi-language product experience;

perks

• official employment and a competitive salary;

• paid vacation+5 personal days per year;

• support for growth: we cover professional courses, books, and conferences;

• private health insurance (including dental coverage);

• internal english classes;

• fast skill growth in a startup-paced environment;

• a culture of openness, respect, and honest feedback;

• minimal bureaucracy — maximum impact and momentum.

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