Lead Generation Specialist

Описание вакансии

компания "научсофт"

nauchsoft, an international software development and it consulting company, is looking for a full-time lead generation specialist. we have been in the it business for 37 years and continue growing.

the main goal of this role is to design and optimize a predictable, scalable lead generation process - primarily through linkedin and other b2b channels - to deliver high-quality leads that can be effectively converted by the sales team into business opportunities. this position requires a combination of analytical thinking, creativity, and hands-on experience in outreach automation, audience segmentation, and campaign optimization. working hours start after 14.00.

requirements:

• around 1 year of experience in b2b lead generation or outbound marketing (entry-level candidates are also welcome).

• practical experience with linkedin sales navigator and outreach automation tools (e.g., expandi, waalaxy, lemlist, dripify, apollo, getsales).

• solid understanding of b2b sales funnels and lead qualification processes.

• strong communication and english writing skills (upper-intermediate level or higher).

• excellent analytical skills and attention to detail.

• ability to manage multiple campaigns simultaneously and meet deadlines.

responsibilities:

• develop and execute linkedin outreach campaigns targeting specific industries and decision-makers (c-level, vp, directors).

• identify and segment target audiences based on icps and buyer personas.

• optimize linkedin profiles and company pages to increase engagement and conversion rates.

• create, test, and refine outreach message sequences and follow-ups.

• manage and maintain crm data accuracy (minicrm via google sheets).

• track key metrics (response rate, reply rate, conversion to sql) and prepare regular performance reports.

• collaborate closely with sales and marketing teams to ensure a smooth lead handover and maintain a consistent feedback loop.

nice to have:

• experience with crm systems (hubspot, zoho, salesforce).

• familiarity with data enrichment tools (apollo.io, lusha, clay, phantombuster).

• basic knowledge of email marketing or cold email campaigns.

• understanding of paid promotions on linkedin or other social platforms.

• interest in ai-driven automation and data-driven marketing.

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